Live on Kickstarter!
Kickstarter - Closing the Circle on Baby Fashion Waste
Get involved HERE.
The Problem We're Solving
The baby clothing industry is facing a significant waste crisis, with staggering environmental impacts:
- ❌ 183 million children's clothing items end up in UK landfills every year.
- 🌍 The textile industry contributes 10% of global greenhouse gas emissions.
- 🗑️ 300,000 tonnes of clothing are discarded in UK household bins yearly, much of it babywear.
The rapid growth of babies makes this issue even worse:
- 👶 Babies outgrow 7 clothing sizes in their first 2 years.
- 👕 A single cotton t-shirt requires 2,700 litres of water to produce.
- 🧥 Synthetic materials in baby clothes can take up to 200 years to decompose in landfills.
Our Solution: Sproot Loop
Sproot Loop is our innovative Send Back service, allowing parents to effortlessly return children's clothes—any brand, any condition - in return for credit. We then:
- Reuse gently worn items.
- Recycle damaged or unwearable pieces.
- Repurpose materials into new products
What This Project Will Fund
We’ve proven there’s demand for Sproot Loop—now, we need your support to scale it up!
We have collected over 1200 items with 60% coming from our collection partners and the rest from our Send Back Bag. This pilot has confirmed that 80%+ of items received are made from cotton while 70% of the items collected are of good enough quality to be resold. Confirming that the correct combination of reward, convenience and sustainable transparency can create an affective circular system
After the success of the pilot we want use our Kickstarter funding to ramp up and commercialise our Sproot Loop initiative by;
- 🚀 Enhance the Send Back Bag—design a more efficient, durable, and user-friendly version
- ♻️ Professionalise our Operation: Invest in a dedicated sorting facility and hire a Sustainability Coordinator, moving us out of our spare room!
- 🚀 Gain scale: Seek out B2B partners to white label and scale our Send Back Bag Collections
- 🚀 Expand our reward program to allow the credit to be spent on other sustainable brands
Find out more HERE.
