Sproots Sustainable Vision
Our Misision
#WantnotWastenot
We believe that the responsibility of the lifecycle of products you buy sits with the creators.
That’s why we are sustainably led and our brand has been created as a fully circular journey for our clothing, without costing the earth.
Therefore our Sproot service was born: Wear, Send back, Reward, Upcycle.
What happens to the clothes you send back?
- Upcycle good condition Sproot basics into limited edition accessories
- Donate good quality non-sproot items
- Sell poor-quality Sproot basics to recyclers through strategic partnerships.
- Any items not falling into these buckets we ensure go to well-credited recyclers.
A lot of waste comes from baby clothes: More than 183 million items of kids’ clothing are thrown into landfills yearly. (source: hubbub)
The collecting and sorting is a major contributor to this: 60% of the total waste associated with the clothing lifecycle arises from final disposal. (Source: Camilla Munkedal via the Institute of Positive Fashion)
Even when clothes get into a recycling system most is downcycled: Less than 1% of textile waste is recycled into new fibers suitable for the fashion industry (source: GFA monitor 2022)
Our future:
- Become fully circular consistently making new products from send backs
- Create revenue from items too stained
- Donate less than 5%
Thank you for your helping us help make the world a better place.
Wear, send back, reward, upcycle.
The only truly sustainable baby brand.
