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Our fabric

We think that choosing clothes for your little ones should be quick and easy, giving you comfort that you are getting something super soft, practical and kind on the planet. This last bit is hard with so much greenwashing out there.
All our clothes are made from organic GOTS cotton, ribbed for added softness and stretch. 
Isn’t bamboo more sustainable than organic cotton we hear you ask? Despite what other brands may tell you, when you take the full lifecycle of the fabric into account organic cotton is considered more sustainable than bamboo. 


Sustainability Factors Organic Cotton Bamboo
Growing Conditions Grown without the use of synthetic fertilisers and pesticides, promoting soil health Requires very little water and no pesticides or fertilisers
Fibre Production Energy and water-intensive, requiring significant amounts of both to turn raw cotton into usable fibres Bamboo is highly renewable and can be harvested sustainably
Fabric Production Cotton requires large amounts of water, energy, and chemicals to turn fibers into fabric Bamboo fabric production typically involves the use of chemicals to process fibre into fabric
End of Life Organic cotton products can be composted at the end of their life, returning nutrients to the soil Bamboo is typically treated with chemicals to make it soft and pliable. These substances impact biodegradability and can contribute to environmental pollution